10 (+) reasons why doing DSD in Mexico is different than Developed Markets (1st part)
A Market with close to 1 million potential customers (changarros) in Mexico is always relevant for any company strategy looking to land or expand in LATAM In my years of experience implementing and delivering a variety of solutions for Sales and Distribution globally, I have seen many different particularities for each market, but never something […]
10 reasons (more) why doing DSD in Mexico is different than Developed Markets
The Small Format Mom&Pop (changarros) is the jewel of the Crown where all CPG company wants to be present but very few have succeeded pocas lo han conseguido. One of the things I enjoy the most while working as Consultant is riding along with any of my customer’s DSD Salesrep every time I can… I […]